3h 29m – Beginner
In this course, author David Booth explains what search engine optimization (SEO) is and how you can start using it to increase your website’s visibility to search engines and attract the right kind of traffic to the right kinds of pages on your site. Discover how to read a results page and find your ranking, and see how rankings affect both large and small businesses. Then find out how to implement basic optimization strategies, like conducting keyword research, building inbound links, optimizing your pages and content, and measuring your successes and progress while planning for a long-term SEO strategy. SEO for ecommerce, local search, and an international audience round out this comprehensive look at the basics of SEO.
Topics include:
What is SEO?
Understanding how search engines index content
Researching keywords
Using SEO tools
Optimizing pages for keywords
Optimizing code and site structure
Building links to your content
Optimizing non-text components of a web page
Analyzing content quality
Defining your audience, topics, angle, and style
Promoting your content via social media
Measuring SEO effectiveness
Setting up Google+ Local
Building links for an international audience
Optimizing ecommerce sites for search
Introduction – 1m 34s
Welcome – 1m 19s
Using the Facilitator’s Guide – 15s
1. Overview of Search Engine Optimization – 11m 46s
What is search engine optimization (SEO)? – 4m 6s
Reading a search engine results page – 2m 17s
How SEO affects your business – 2m 38s
Setting SEO expectations – 2m 45s
2. Keywords: The Foundation of SEO – 20m 49s
Why you need a keyword research plan – 2m 47s
How to research keywords – 3m 23s
Tools to help you analyze keywords – 4m 43s
Understanding keyword attributes – 3m 46s
Understanding keyword distribution – 3m 50s
Ongoing keyword evaluation – 2m 20s
3. Content Optimization: How Search Engines and People View Web Pages – 26m 8s
Understanding content optimization – 2m 14s
Optimizing for site structure – 3m 41s
Recognizing different types of content – 2m 23s
Optimizing textual page elements – 8m 30s
Optimizing non-text components of a web page – 4m 0s
Analyzing content quality – 2m 39s
Exploring the benefits of user-generated content – 2m 41s
4. Content Optimization: Technical SEO – 22m 12s
Interpreting the code behind web pages – 3m 9s
Understanding how search engines index content – 2m 37s
Working with canonical URLs and redirects – 2m 59s
Leveraging microformats – 2m 39s
Working with server-side factors – 3m 18s
Using Google Webmaster Tools – 3m 58s
Using Bing Webmaster Tools – 3m 32s
5. Long-Term Content Planning – 30m 53s
Overview of long-term content strategizing – 2m 44s
Planning a successful content strategy and avoiding common mistakes – 3m 46s
Defining your audience, topics, angle, and style – 4m 17s
Understanding different types of content – 4m 25s
Getting ideas for content – 4m 0s
Working with an editorial calendar – 3m 33s
Promoting your content with social media – 3m 52s
Measuring content performance – 4m 16s
6. Link-Building Strategies – 18m 28s
Understanding the importance of links – 4m 49s
Building internal links – 2m 5s
Building external links – 4m 19s
Finding link-building opportunities – 4m 36s
Executing a link-building strategy – 2m 39s
7. Measuring SEO Effectiveness – 16m 32s
Measuring SEO performance – 4m 10s
Analyzing keywords – 5m 13s
Analyzing links – 4m 9s
Analyzing the impact of social media – 3m 0s
8. SEO for Ecommerce – 18m 45s
Understanding SEO and ecommerce – 2m 36s
Working with semantic HTML – 2m 22s
The technical components of ecommerce – 3m 9s
Exploring ecommerce information architecture – 2m 38s
Producing ecommerce content – 2m 33s
Leveraging link building and social media for ecommerce – 3m 12s
Adapting ecommerce websites for international audiences – 2m 15s
9. Local Search – 25m 38s
Understanding local search – 3m 14s
Understanding Google+ Local – 3m 0s
Setting up and optimizing Google+ Local – 4m 46s
Getting more citations – 3m 52s
Getting more reviews for your business – 3m 43s
Optimizing your website for local search – 4m 13s
The future of local search – 2m 50s
10. International SEO – 15m 48s
Understanding cultural aspects of international SEO – 2m 30s
Optimizing technical content for international audiences – 2m 57s
Optimizing translated and localized content – 2m 9s
Building links for an international audience – 2m 47s
Analyzing and measuring an international SEO campaign – 2m 17s
Avoiding pitfalls with international SEO – 3m 8s
Conclusion – 1m 10s
Determining your next steps – 1m 10s