Analyzing Your Website to Improve SEO

1h 43m – Intermediate

In this course, search engine optimization (SEO) expert Peter Kent walks step-by-step through the process of reviewing the content and markup of an existing web site to improve its ranking in search engine results. This course offers a consultant’s take on how to analyze each component—from keywords to content to code—and determine what improvements are necessary to become more visible to search engines like Yahoo!, Bing, and Google.

This course was updated on 10/12/2012.

Topics include:
Understanding why indexing is important
Using the Google AdWords Keyword Tool
Dealing with frames, iframes, and popups
Working with SEO-friendly URLs
Using meta tags
Clearing source code clutter
Building links within the site
Working with Google+
Reviewing page content
Building and submitting an HTML and XML sitemap
Garnering links outside the site

Introduction – 2m 47s
Welcome – 56s
Using the tools in this course – 1m 51s

1. Getting to Know SEO – 6m 20s
Understanding SEO – 3m 42s
Forgetting SEO for a moment – 2m 38s

2. Preparing to Optimize Your Site – 14m 7s
Understanding why indexing is important – 3m 57s
Thinking about keywords – 2m 52s
Using the Google AdWords Keyword Tool – 7m 18s

3. Building the Optimization Foundation – 34m 46s
Understanding why some page components don’t hurt but also don’t help – 5m 33s
Working with frames, iframes, and popups – 4m 6s
Working with SEO-friendly URLs – 4m 28s
Building title tags – 4m 5s
Understanding meta tags – 2m 9s
Building description tags – 2m 52s
Ignoring keyword tags – 1m 49s
Clearing source code clutter – 2m 19s
Understanding rich snippets (NEW) – 7m 25s

4. Working with Outward-Facing Components – 22m 30s
Reviewing page content – 5m 11s
Understanding site navigation – 3m 27s
Building links within the site – 3m 38s
Including location information – 3m 35s
Understanding the Panda and Penguin updates (NEW) – 6m 39s

5. Coordinating with the Outside World – 21m 3s
Building and submitting HTML and XML sitemaps – 8m 12s
Garnering links outside the site – 5m 10s
Submitting to the map sites – 4m 4s
Working with Google+ (NEW) – 3m 37s
Conclusion – 2m 11s
Next steps – 2m 11s

• SEO