2h 27m – Intermediate
There are two sides to search engine optimization (SEO): on-page and off-page optimization. Off-page means getting links from other websites to point back to your site, which strengthens your site’s position in search engine results. In this course, author Peter Kent dissects the anatomy of a link, explains how links affect page ranking, and reveals the properties that make an excellent inbound link. The course also evaluates reciprocal linking; link building via press releases, blogs, and articles; and the importance of using quality links that are search-engine friendly.
Topics include:
Understanding Google PageRank results
Analyzing links
Building local and directory links
Working with article syndication services
Creating link bait
Distributing links of social networks
Buying links: the pros and cons
Introduction – 8m 19s
Welcome – 1m 53s
How the search engine killed the web directory – 3m 47s
How link analysis revolutionized web search – 2m 39s
1. Link Basics – 46m 0s
Exploring the anatomy of a link – 7m 14s
Not just PageRank: Understanding what links do for your site – 4m 9s
Explaining Google PageRank – 7m 43s
Looking at PageRank in practice – 3m 1s
Exploring keywords and Google bombs – 6m 47s
The perfect link – 6m 13s
Dealing with problem links – 3m 19s
Analyzing links – 7m 34s
2. Building Links – 1h 2m
Exploring the two types of links – 5m 11s
Grabbing low-hanging fruit – 3m 13s
Fostering a “think links” mentality – 2m 26s
Working with “local” pages and directory links – 4m 17s
Reciprocal linking: Is it worth the trouble? – 3m 57s
Creating press releases – 4m 11s
Working with article syndication – 5m 39s
Working with bloggers – 5m 39s
Creating link bait – 4m 36s
Examining social networking links – 6m 46s
Getting more links – 6m 4s
Working with linking software – 2m 28s
Exploring Penguin: The new link approach from Google – 7m 39s
3. The Link Game – 27m 16s
Buying links: Pros and cons – 5m 5s
When is paying for links buying links? – 4m 21s
Finding link services – 5m 58s
Understanding linking jargon – 8m 3s
Questions to ask – 3m 49s
Conclusion – 3m 27s
Next steps for linking – 3m 27s